One Permanent Cost $15 ... the TONI only $2
So soft, so smooth, so natural-looking. You'll say your Toni is the loveliest permanent you've ever had. But, before giving yourself a Toni you will want to know-
Will TONI give me a loose or tight wave? With Toni you can have just the amount of curl that suits you best-from a loose, natural-looking wave to a halo of soft ringlets. Just follow the simple directions for timing.
Will TONI work on my hair?
Yes, Toni waves any kind of hair that will take a permanent, including gray, dyed, bleached or baby-fine hair.
Is it easy to do?
Easy as rolling your hair up on curlers. No wonder Toni is used by more than a million women a month.
How long will it take me?
The actual waving time is only 2 to 3 hours. And during that time you are free to do whatever you want.
Why is TONI a Creme?
Because Toni Creme Waving Lotion waves the hair gently-leaves it soft as silk with no frizziness, no dried-out brittleness even on the first day.
How long will my TONI wave last? Your Toni wave is guaranteed to last just
as long as a $15 beauty shop permanent -or your money back.
How about having a TONI party? Grand idea! Invite your friends next Saturday afternoon-and have each bring along a Toni kit. While your permanents are "taking" have fun -listen to the radio or enjoy your favorite records.
Which Twin has the TONI?
Lovely Alva Anderson, of Evanston, Illinois. the twin at the right, has the Toni. And her sister Alice says, "When I saw how beautifully Alva's Toni wave turned out, I wished I were the Toni Twin."
How much will I save with TONI?
The Toni Home Permanent Kit with reusable plastic curlers is just $2. The Toni Refill Kit costs only $1 .•• yet there's no finer wave at any price.
July 19, 1948 Life
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